I’ll be upfront here: this Prada lookbook, it’s a few seasons old. I can be pretty not up-and-on the times when it comes to this sort of stuff. But you know what? When something really rad comes along, it transcends “season” and time and all that bologna. Because it’s awesome. And that’s all that counts. (Right?) So that’s what I’m going with: this Prada lookbook is pretty rad, and I like it, so here it is!
I love me some mixed media, so naturally, these are riiiight up my alley. I love the way they’ve blurred the lines of fashion, photography and illustration. In a way, these are even almost cinematic. Or as cinematic as 2d can be. Through the fantasy world that’s been created here, each image does seem like a quick stop into a single frame from some strange dream-like movie though. It’s a bit jarring, but the high concept approach is so well executed, that push/pull of “what in the heck is going on here?” just plain works in a weirdly wonderful way.